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Puffs Facial Tissues Partners with the Asthma and Allergy Foundation of America to Help the Nation Breathe Easier

Just In Time for National Allergy Awareness Month, Puffs and the Foundation Offer Tips and Tricks to the Millions of Americans Suffering Earlier Allergy Symptoms This Spring

Thursday, May 3, 2012 12:23 pm EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"It was a natural fit to team up with Puffs this allergy season"

CINCINNATI--(BUSINESS WIRE)--As National Allergy Awareness Month continues through the month of May, Puffs Facial Tissues is proud to announce their partnership with the Asthma and Allergy Foundation of America (AAFA). For years, people living with allergies have turned to Puffs to ease the discomfort of their seasonal allergy symptoms – such as annoying sniffles, watery eyes, frequent repeated sneezing - but this year they can expect even more from the tissue brand. Together, Puffs and AAFA are on a mission to help educate people with allergies about how they can help combat the harsh symptoms that can often keep them indoors.

Due to an unseasonably warm winter throughout most of the country, the 40 million Americans with seasonal allergies welcomed back their itchy, runny noses earlier this year. In fact, AAFA reports that spring has been arriving nearly 10 days earlier than it did just 20 years ago. With more pollen in the air, over longer periods of time, people with allergies are more likely to be reaching for their Puffs sooner than expected.

Throughout May, consumers can log on to Puffs Facebook and Twitter pages to find helpful tips and facts from AAFA and allergy expert, Dr. Linda Dahl. With AAFA’s and Dr. Dahl’s guidance, Puffs will provide insightful information to their fans on how they can combat watery eyes and runny noses.

A few top tips from AAFA and Dr. Dahl:

  • Stuffy nose? You can thank triggers such as dust mites, pollen, pets and mold for your discomfort. However, you can control such allergens by vacuuming carpets regularly, washing area rugs and using washable-slip covers on furniture.
  • You know its allergy season when you have Puffs tissues at the ready! One way to help a runny nose includes blowing your nose with a soft, durable tissue such as Puffs Ultra Soft and Strong; or placing a balled up piece of tissue – about the size of your nostril – into one nostril, then relax and breathe through your mouth; remove then repeat with the other side.
  • Check your allergens at the door! Pollen and other allergens can collect on the bottom of your shoes and be transferred to your carpeting, clothing and furniture. Don’t bring them inside with you after you’ve been outdoors. Once you return home, take off your shoes and take a quick shower.

“With an especially tough allergy season anticipated this year, we’re proud to partner with AAFA and Dr. Linda Dahl to provide a helpful resource and community for our active Puff fans and followers,” said Laura Dressman, Puffs Facial Tissues.

“It was a natural fit to team up with Puffs this allergy season,” said Mike Tringale, Vice President of External Affairs for AAFA. “No matter what causes the sniffles and sneezes, patients want comfort when dealing with these aggravating symptoms, and great products like Puffs tissues are part of total quality care.”

Puffs Facial Tissues are available in most stores across the U.S. and at multiple eRetailers year-round.

For more tips and information from Dr. Dahl, and AAFA, on allergy season, visit www.facebook.com/Puffs.

About AAFA

The Asthma and Allergy Foundation of America (AAFA) is a not-for-profit organization founded in 1953 that serves as the leading patient organization for people with asthma and allergies, and the oldest asthma and allergy patient group in the world. AAFA is dedicated to improving the quality of life for people with asthma and allergic diseases through education, advocacy and research. AAFA provides practical information, community-based services and support to people through a network of regional chapters, support groups and other local partners around the U.S. AAFA develops health education, organizes state and national advocacy efforts and funds research to find better treatments and cures. Visit www.aafa.org.

About Dr. Linda Dahl

Linda Dahl, MD, is an allergy and asthma expert in New York City, a board certified otolaryngologist (ENT) and surgeon specializing in the evaluation and treatment of adult and pediatric patients.

About Puffs

Puffs Plus Lotion is America’s best-selling lotion tissue. Puffs Plus Lotion has moisturizing lotion with shea butter, aloe and Vitamin E to sooth sore noses. You might also try Puffs Ultra Soft & Strong (non-lotion tissue) to hold up to your strongest sneezes, and Puffs Plus Lotion with the Scent of Vicks® – with a touch of mom in every tissue for that extra comforting when you need it most. For more information on Puffs, visit www.facebook.com/Puffs.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50263605&lang=en

Contact:

Procter & Gamble
Laura Dressman, +1-513-634-7363
dressman.lp@pg.com
OR
MSL Group
Stephanie Herzfeld, +1-646-500-7653
Stephanie.Herzfeld@mslgroup.com

Multimedia Files:

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Throughout May, consumers can log on to the Puffs Facial Tissues Facebook page to find exclusive tips and facts from AAFA. (Graphic: Business Wire)
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