Puffs Newsroom

Puffs® Partners with Dress for Success to Help Women Put Their Best Face Forward

Trusted No Matter What Your Face Has to Face, Puffs is Supporting Disadvantaged Women as They Regain Economic Independence

Thursday, August 9, 2012 8:08 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG

Our appearance is telling of our confidence and strength. That’s why Puffs is helping women everywhere put their best face forward, no matter what their face has to face.

Puffs is putting the “face” back in “facial tissue”. Puffs is committed to offering consumers a facial tissue that’s for the entire face, not just for runny noses, helping everyone put their best face forward. Puffs has the right amount of softness and strength for all of your facial tissue needs. Unlike the leading regular tissue, Puffs has soft air fluffed pillows for 40% more cushiony thickness. 83% of tissue users already consider using tissues on their face.

Puffs has teamed up with Dress for Success to provide beauty makeovers to deserving recipients across the country, so they can put their best face forward everyday. Beginning August 24th and running through September, the BFF tab on the Puffs Facebook page will allow consumers to upload their inspiration quotes, tips and stories about how they put their best face forward every day.

As fans submit their blurb, they are entered into a sweepstakes to win one of the 60 P&G beauty baskets, and even a grand prize trip to NYC for a beauty makeover. Additionally, Puffs will donate $1 per upload to DFS, up to $100,000. Puffs and Dress for Success will also host two in-market events, as well as one grand finale event, to honor both DFS clients and Puffs consumers.

Like Puffs, Dress for Success aims to help women put their best face forward in both work and in life. Puffs is proud to support women, and give them confidence, no matter what their face has to face.

About Dress for Success

The mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Dress for Success clients are referred to the organization through their network of 3,000 partner affiliates, which include shelters and other independent organizations. Clients referred to Dress for Success have a job interview on the horizon and need help preparing for both their future interviews and careers.

About Puffs

Puffs Plus is America’s best-selling lotion tissue. Puffs Plus with Lotion has moisturizing lotion with shea butter, aloe and Vitamin E to sooth sore noses. You might also try Puffs Ultra Soft & Strong to hold up to your strongest sneezes, and Puffs Plus with the Scent of Vicks® – with a touch of mom in every tissue for that extra comforting when you need it most. For more information on Puffs, visit www.puffs.com

Contact:

P&G Media:
Procter & Gamble
Laura Dressman, +1-513-634-7363
dressman.lp@pg.com
or
MSL Group
Stephanie Herzfeld, +1-646-500-7653
stephanie.herzfeld@mslgroup.com

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